SEO checklist Content Important tags Design Extra files Metadata Analytics & monitoring Content Has been honestly search engine optimized.Honest SEO Every page has an obvious goal. Every page has a unique, descriptive title.Title formula Every page has a unique meta description.Meta descriptions No broken links. No duplicate content. Removed pages with limited content. Important tags These tags should have good and well considered keywords. <title>…</title> <meta name="description" content="…"> <h1>…</h1>, <h2>…</h2>, <h3>…</h3> First line of the first <p>…</p> <a href="…">…</a> <img src="…" alt="…"> <strong>…</strong>, <em>…</em> Design URLs have good keywords and are targeted at humans. Canonical domain chosen: www or no www. Website designed for performance. Website is mobile friendly. Website is responsive for all screens. Website served over secure HTTPs. Extra files Has a robots.txt and complete humans.txt.Robots.txt & humans.txt Has a sitemap.xml file.Sitemap.xml Metadata Has appropriate enhanced semantics.Metadata, Google Rich Snippets, Schema.org Has social relationships on appropriate <a> tags. Has all the social media meta tags.Social media tags Has all the geotagging metadata tags.Geotagging Add rel="nofollow" to paid/untrusted links. Analytics & monitoring Registered in search engine tools.Google Webmaster Central, Bing Webmaster Tools Analytics package is set up.Google Analytics Submitted as a Google Business Listing. Submitted to relevant sites: Yelp, Urban Spoon, Trip Advisor, etc. Uptime monitoring package set up.UptimeRobot, Pingdom, updown.io
