Project UX checklist Website goals Personas Task flows Wireframes Visual design Micro copy Website goals Articulated goals accurately and succinctly Described what users want to accomplish Wrote Accurate value proposition Compared and contrasted appropriate competitors Personas Researched thoroughly the target audience Created the appropriate number of detailed personas Documented core user desires & drivers Documented core user pain points Task flows Wrote user stories that describe real usage scenarios Created descriptive task flows to orient screens Designed the information architecture & the sitemap Simplified task flows to the minimum number of screens & actions Wireframes Wireframed every significant screen Tested and adjusted wireframes with real user feedback Considered user flows through wireframes and information architecture Accounted for hierarchy in wireframe designs Confirmed primary actions are always visible Visual design Created a cohesive brand Designed appropriate logos for all sizes: large, 64px, 32px, 16px Created mockups of buttons Designed some of the typesetting Created mockups of important patterns: banners, cards, etc. Considered colour contrast and other accessibility concerns Accounted for download times and performance Considered animations, transitions & motion Got feedback from real users Micro copy Considered the language: formal? informal? slang? Determined a few button texts Wrote some call to actions Prepared some descriptions, navigation names, etc. Wrote error & confirmation message words Considered empty state text