Homepage checklist Content Design Just don’t… Content All text is free from spelling and grammar errors. Clear call for action that tells users what to do next. Clear value proposition and purpose of the site. Important content is displayed first. The text is honest and personal. Company location and contact information is easily available. Transparent pricing that’s clearly displayed with no hidden costs or surprises. Website is credible; with testimonials, references, credentials, contact information, location—and real people. Related information is grouped together clearly. Content is useful and up-to-date. There are no broken links. Footer includes copyright information, terms, privacy policy, cookie notice, etc. Design Design looks professional and up-to-date. Design is consistent throughout the homepage. Positive first impression that supports supports conversion. Navigation is in an obvious location and not hidden. Navigation is in the same location on the homepage as the inside pages. Images and videos are relevant and meaningful. No unrelated stock photos of models. There are high-quality screenshots, videos, or photos of the products and services. Uncluttered & scannable product and service information. Page is fully responsive. Includes a brand-consistent favicon. Just don’t… No “Click to enter” buttons. No “Click here!” links. No “hip” navigation styles. No blinking or flashing. No autoplaying sound. Minimize use of parallax. Avoid slow loading homepages.
