Content first

• Content is a priority for websites
  —people come for the content
• Content should be considered very early
• Organization of content is important

Page-to-page structure

Understanding a user’s flow helps structure pages

• Where does a user want to go?
• What task does a user want to complete?
• How do they get from one place to another?

Sitemap diagram

A sitemap diagram helps us understand how pages are connected together—visually.

Content prioritization

Help structure the content for importance to user

• Organize content by importance
• Important content is highlighted, or more highly numbered
• Audit content for relevance & helpfulness

Videos & tutorials

• Information architecture ➔